Max Barinov

Building 0-to-1 products with small senior teams

Jun 2026

Small senior teams work when the system is explicit about tradeoffs.

The advantage is not speed by default. The advantage is fewer translation layers between product judgment and implementation.

Principles

  • Keep the surface area small enough that everyone can reason about it.
  • Prefer boring infrastructure until product risk is lower.
  • Write down what the team is choosing not to do.
  • Treat launch scope as a product decision, not only an engineering estimate.

Operating note

The best 0-to-1 work usually feels narrow while it is happening. That is often the point.